World Tourism Day 2025: Tourism and Sustainable Transformation

年世界 旅游日 2025: 旅游与可持续转型

9月27日 | 马来西亚马六甲

9月27日 | 马来西亚马六甲


旅游与可持续转型

2025年世界旅游日强调旅游作为积极变革推动力量的巨大潜力。然而,要发挥这一潜力,仅仅依 靠增长是不够的。它还需要良好的治理、战略规划、强有力的监测以及与长期可持续发展目标相符 的明确优先事项设定。旅游业不仅仅是一个经济部门,它更是社会进步的催化剂,提供教育、就 业,并为所有人创造新的机会。要释放这些积极效应,必须采取审慎且具包容性的方针,将可持续 性、韧性和社会公平置于旅游业发展和决策的核心。
 

概念说明 General Info Note

WTD 25 ZH

官方信息

Anotnio Guterres
United Nations | The Secretary-General | Message For World Tourism Day
New York, 27 September 2025

Tourism is a powerful engine of opportunity.

It creates jobs and strengthens bonds between people and places, reminding us of our shared humanity.

Yet, it can also damage the very places and communities it celebrates. As the world faces climate breakdown and rising inequality, we need bold, urgent, and sustainable transformation that puts people and planet first. 

On this World Tourism Day, we recognize the vital role tourism plays in shaping that change. To fulfil its promise, tourism must be inclusive, equitable, and green.

That means investment in education and skills, especially for women, youth, and marginalized communities; supporting micro, small and medium-sized enterprises that are the backbone of local economies; and protecting our planet - conserving biodiversity, shielding ecosystems, and reducing emissions across the tourism sector.

Today, and every day, let’s harness the power of tourism and help to shape a more sustainable future for all. 

张庆信
张庆信 (Dato Sri Tiong King Sing)| 马来西亚旅游、艺术和文化部长

马来西亚旅游、艺术和文化部向您致以热情的问候。

马来西亚满怀喜悦和期待,衷心邀请全球各地的朋友与我们一起在历史悠久的马六甲州庆祝世界旅游日(WTD)和第七届世界旅游大会(WTC)。

这个全球舞台将是促进更紧密的联系,分享创新理念,共同描绘全球旅游业可持续发展未来的一个重要平台,这与今年世界旅游日(WTD)的主题"旅游业与可持续转型"珠联璧合。马来西亚将自豪地敞开大门,展示其多样的自然和文化遗产、宁静壮美的景观、丰富的美食遗产和热情好客的传统。

在马来西亚这片充满活力、文化丰富的土地上举办这一重要的全球盛会之际,我们将向世人展示,旅游业不仅仅是游览美丽的地方,它还能带来积极的变化,保护我们的地球,丰富我们的生活--确保不让任何人掉队。我们将强调马来西亚的使命,即让旅游业成为一股向善的力量,确保让我们令人惊叹的自然奇观得到保护,弘扬我们的多元文化,并让当地社区真正受益。

我们热切期待您的光临,并希望有机会在马来西亚接待您。在这里,您将真正体验到亚洲的多姿多彩。

同联合国世旅组织一起庆祝世界旅游日!
 

加入我们,共同庆祝世界旅游日,分享您的活动和项目。

今天提交您的活动,参与全球运动!

#WTD25

https://www.unwto.org/form/share-your-event

世界旅游日全球各地庆祝活动

The designations employed in this section of the website do not imply the expression of any opinions whatsoever on the part of the Secretariat of the World Tourism Organization (UN Tourism) concerning the legal status of any country, territory, city or area, or of its authorities or concerning the delimitation of its frontiers or boundaries.

主办国: 马来西亚

World Tourism Day Celebrations

World Tourism Day has been held on 27 September each year since 1980. The date marks the anniversary of the adoption of the Statutes of the Organization in 1970, paving the way for the establishment of UN Tourism five years later.

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UN Tourism and the UN system

Since becoming a Specialized Agency of the United Nations in 2003, the World Tourism Organization has been playing a vital role within the UN System and the international community , while building on the Delivering-as-ONE (ONE UN) concept at all levels. 

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Why Tourism?

Over the decades, tourism has experienced continued growth and deepening ‎diversification to become one of the fastest growing economic sectors in the world. ‎Modern tourism is closely linked to development and encompasses a growing number ‎of new destinations

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