World Tourism Day 2025: Tourism and Sustainable Transformation

On this World Tourism Day, we recognize the vital role tourism plays in shaping that change. To fulfil its promise, tourism must be inclusive, equitable, and green.

That means investment in education and skills, especially for women, youth, and marginalized communities; supporting micro, small and medium-sized enterprises that are the backbone of local economies; and protecting our planet - conserving biodiversity, shielding ecosystems, and reducing emissions across the tourism sector.

Today, and every day, let’s harness the power of tourism and help to shape a more sustainable future for all. 

This global stage would be a vital platform to foster stronger bonds, sharing innovative ideas, and collectively charting a sustainable future for the global tourism industry which aligns perfectly with this year’s WTD theme "Tourism and Sustainable Transformation". Malaysia is proud to open its doors and showcase its diverse natural and cultural heritage, serene breathtaking landscapes, rich culinary heritage and warm hospitality.

As this significant global event convenes in the vibrant and culturally rich land of Malaysia, we will showcase that tourism is not just about visiting beautiful places; it's about creating positive change, protecting our planet, and enriching lives - ensuring that no one is left behind. Highlighting Malaysia’s mission on making tourism a force for good – ensuring our stunning natural wonders are preserved, our diverse cultures are celebrated, and local communities truly benefit.

We eagerly await your presence and the opportunity to welcome you to Malaysia where you can truly experience the colours of Asia.

Selamat Datang ke “Malaysia, Truly Asia”,

Dato Sri Tiong King Sing
Minister of Tourism, Arts and Culture Malaysia