
The Yukon Sustainable Tourism Observatory
Member since
2022
Hosted by
The Government of Yukon
Monitoring area
The Yukon

Alongside the 11 First Nations that have signed Self Government Agreements, the Observatory delivers programs and services to the people of the Yukon and operates at one level below the Government of Canada, which serves all of Canada’s territories and provinces.
Facts & Figures

MONITORING AREA
483,450 km2
of monitoring area
42,827
inhabitants
VISITORS
491,300
in 2018
4.3 nights
Average length of stay
$399
Expenses per person per trip
ACCOMMODATION*
*hotels and other establishment
122
in 2019
4,127
beds
OTHERS
United States, Australia, United Kingdom, Canada, Germany
Primary source markets
9%
Tourism jobs in 2019
5%
Tourism jobs in 2018
Mission
For tourism to be a sustainable, vibrant component of the Yukon’s economy and society and for the benefit of future generations with the following core values:
- Love our Yukon
- Encourage a thriving tourism sector
- Preserve and enjoy our natural environment
- Honour our heritage
- Celebrate our cultures
- Build healthy communities
- Develop partnerships
- Foster innovation
- Keep residents and visitors healthy and safe
Current Monitoring Processes
The Government of Yukon currently monitors sustainable tourism in a number of ways, including:
- Annual reports on tourism
- Quarterly tourism indicator reports
- Visitor exit survey reports, produced every 5 years
- Revenues and GDP attributable to tourism, monitored every 2 years
- Tourism employment, every 3 years
- Residents perceptions of tourism, every 2 years
- Greenhouse gas emissions attributable to tourism, every 5 years
- Yukon business survey reports, every 2 years
Key Monitoring Areas
- Infrastructure
- Natural environment
- Cultural sustainability
- Resident travel and pride
- Health and safety
- Visitor sentiment
(In addition to INSTO mandatory indicators)
Did You Know ...
There are five main ways to enter Yukon by road, three are via Alaska and two are via British Columbia.
Two airlines provide year-round service to the Yukon form within Canada and two airlines provide seasonal service. Domestic seat capacity to/from the Yukon was approximately 309,000 in 2018, and international seat capacity was 4,600 in 2018.
Resources
tourismresearch@yukon.ca