The 2025 UN Tourism/PATA Forum on Tourism Trends and Outlook (19th Edition)
We are pleased to inform you that at the gracious invitation of the People’s Government of Guilin of China, the World Tourism Organisation (UN Tourism) and the Pacific Asia Travel Association (PATA) will organize the 19th UN Tourism/PATA Forum on Tourism Trends and Outlook in Guilin, China from 18-20 September 2025, under the theme of "Synergy in Motion: Charting New Frontiers for a Resilient, Sustainable, and Smart Tourism Ecosystem".
The Guilin Forum provides an annual Pan-Asia-Pacific platform for policymakers, senior officials, researchers, and industry representatives to take stock of global & regional trends and to better understand their potential impacts on tourism. The event, under the joint umbrella of the UN Tourism and PATA, will serve as a dynamic platform for stakeholders to forge synergies, drive innovation, and co-create strategies for a resilient, sustainable, and smart tourism ecosystem.
Under the theme “Synergy in Motion: Charting New Frontiers for a Resilient, Sustainable, and Smart Tourism Ecosystem,” the Forum will analyze global and regional tourism trends in the post-pandemic landscape to uncover emerging opportunities and challenges.
Presentations (to be uploaded soon)
