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World Tourism Day 2025:
Tourism and Sustainable Transformation

27 September | Melaka Malaysia

World Tourism Day 2025 highlights tourism’s transformative potential as an agent of positive change. Realizing this potential, however, demands more than growth alone.

Our latest news

July 03, 2025

Regional Pacific Workshop Strengthens Link Between Agriculture and Tourism

UN Tourism, the Mountain Partnership Secretariat at the Food and Agriculture Organization of the United Nations (FAO) and the Pacific Tourism Organisation (SPTO), concluded a successful three-day Regional Workshop on Sustainable Gastronomy Tourism. The event brought together over 70 stakeholders from across the Pacific to co-create gastronomy tourism experiences and itineraries that deepen the connection between agrifood systems and the tourism sector.

UN Tourism: Tools & Insights
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UN Tourism Education
Our Mission: Empowering tourism professionals and the future tourism workforce through high-quality education, training, and capacity-building programs.
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Dashboard
The UN Tourism Data Dashboard – provides statistics and insights on key indicators for inbound and outbound tourism at the global, regional and national levels.
investment
Investments Strategy
Our investment strategy provides a comprehensive view of tourism’s multi-dimensional value—guiding data-driven decision-making and promoting impactful tourism investments
Sustainable tourism development
Sustainable
Over 850 organizations have become signatories of the Glasgow Declaration on Climate Action in Tourism to accelerate climate action

UN Tourism Events & Projects

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International tourist arrivals up 5% in Q1 2025

After recovering pre-pandemic levels in 2024, international tourist arrivals grew 5% in the first quarter of 2025 (compared to 2024), or 3% above 2019 levels. Over 300 million tourists travelled internationally between January and March 2025, about 14 million more than in the same months of 2024.

New UN Tourism publications

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"UN tourism is leading the way forward in growing investments into the tourism sector. We serve as the bridge between investors and destinations, and we guide investments where they will have the biggest impact in making tourism more resilient, inclusive and sustainable."

M. Zurab Pololikashvili
UN Tourism Secretary-General
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UN Tourism News

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